Diageo: Miami Spirit x Showfields

Diageo and Showfields partnered up to open the newest location of ‘the most interesting store in the world’ in Miami. Building off of the spirit of the city, we sourced three local artists to come into the space and build an immersive footprint, transforming Showfields into a festive environment complete with pop ups, store fronts, street vendors, and more, for locals and visitors to discover.

While each artist was responsible for designing their own footprint in the space, it was up to us to create an overarching look and feel for the ‘Miami Spirit’ brand. Pulling inspiration from the bright colors, tropical patterns, and deco architecture of Miami, we created an identity that felt reminiscent of Miami’s culture and energy.

Role: Graphic and Experiential Design