CNY: Vogue100 Party in the Clouds

We invited premium Card Members into a dreamy, romantic world high above the city for Simone Rocha’s “Party in the Clouds,” presented with Vogue100 and American Express at Centurion New York. As Design Director, I led the transformation of the 55th floor into a surreal celebration inspired by Rocha’s signature collection, designing every element to feel both ethereal and resolutely modern.

From cascading swaths of red velvet to rose-covered tables and glowing candelabras, each moment was crafted to tell a story of elegance with an edge. The result was an immersive, elevated celebration that felt as artful and unforgettable as the collection itself.

Role: Design Director