NHL: Centennial Museum

To commemorate its centennial in style, the NHL partnered with us to launch a year-long celebratory tour across the US and Canada. For an entire year, we traveled across North America, visiting every NHL city and connecting with every type of NHL fan as we welcomed them into our pop-up museum filled with the priceless memorabilia, player visits and once in a lifetime experiences.

If we build it, they will come; a quarter million of them in fact. But it wasn’t just NHL’s biggest fans flocking through our doors as the 100 greatest NHL players, from Messier and Ovechkin, to Kane and even his highness, The Great One himself stopped by. And if that wasn’t enough, we made even more hockey fan’s dreams come true with VR zamboni races, pick up tournaments and a special appearance by Canadian prime minister, Justin Trudeau.

Role: Graphic & Environmental Design