Gatorade: G-Store

How do you show the world that Gatorade is more than a one-size-fits-all sports drink? Build a first-of-its-kind fuel store around a world of Gatorade products that are built to make athletes better. But we didn’t stop there, as Gatorade’s bodega-styled storefront gave way to a cutting-edge sports science speakeasy behind it all.

Having explored the storefront and unlocked Gatorade’s entire product portfolio using next-gen AR technology, consumers unlocked their way into the backroom where a faux cooler door passageway that led them to an array of exciting, underground experiences. Whether it was testing lab tech with Gatorade’s sports science institute, a gym space featuring celebrity trainers running live classes, a bespoke swag store with celebrity designer alterations or headshots with a big-name photographer, there was no end to Gatorade’s product edu-tainment.

Role: Graphic and Experiential Design