Amex: Unlock Your Destination

As a prominent brand at the US Open Tennis Tournament, American Express wanted to show its breadth of Centurion lounges through an immersive experience at their suite in the Louis Armstrong Stadium.

After turning a tiny closet space into a gateway to the most epic travel destinations, we gave guests the keys to travel there. Once they tapped an immaculate door with 1 of 4 keys, guests opened onto a whimsical city scene and were immersed into their destination of choice as the room transformed with LED lights and iconic visuals like Big Ben, the Brooklyn Bridge, the Rocky Mountains, or Hollywood Boulevard. With each city, guests also received an exclusive gift.

Role: Associate Design Director