Hyatt: F1 Race Weekend

For the F1 traveler, a hotel is often viewed as a place to sleep or a quick pit-stop between the high-octane events beyond our walls. World of Hyatt sees these moments as the most critical transitions of your weekend. It’s where we provide the reset that powers you through race weekend.

So, we engineered the Pit-Start. Moments of reset that start the rest of your day, race, or evening: by anticipating needs and providing insight based care, wellbeing and rewards for our members.

Like a pit-stop, the Pit-Start is not a complete overhaul, it is an orchestrated fine-tuning. We developed our own visual identity highlighting all of the partners at play and catered each of our guests experience from the moment they arrived, through an eye-catching Audi show-car, premium check-in moment, customized room drops, wellness focused mornings, entertainment focused evenings, track travel convenience, and plenty of surprise and delight moments in between.

Role: Design Director