From June 17-19, EDC Las Vegas was the launchpad for Smirnoff’s F17 brand expression campaign, in support of their “We’re Open” platform. Smirnoff House is not a new idea, as the brand had executed it in Europe, but our our Extreme Home Makeover: MKTG Edition, was more than evolutionary. The client’s resounding acknowledgement that the evolution of this idea had really helped create an experience beyond previous executions was a testament to the risk-taking conceptualization, revolutionary spirit, and heart-rate elevating efforts (from concept pitch to roof pitch) that MKTG continues to employ with everything we touch.
JW MARRIOTT - ASPEN FOOD & WINE FESTIVAL
JW Marriott presents Detox VS. Retox at the 2016 Aspen Food & Wine Festival.
JW provided attendees with two different beverage options from a Retox bar and a Detox bar. The Retox bar featured fresh juice cocktails and the Detox bar served fresh juice vials that promote revitalization. The tent interior design is a high-end juice bar that brings to life the "JW Treatment". Guests will be able to win an array of prizes from sunglasses to wellness inspired hotel stays through an instant win scratch-off.
JW MARRIOTT CABO
One of JW Marriott’s newest property, in Los Cabos, Mexico, got a warm welcome in January 2016 with a launch event that took guests on a once-in-a-lifetime journey — a vision journey.
Set alongside the five-star resort’s multiple infinity pools, the grand opening celebration showcased the property’s breathtaking ocean views, among the minimal and modernist lines of award-winning architect Jim Olson’s designs. The event explored the ancient tribal traditions of Baja Sur by guiding guests through the three stages of the tribal ceremony known as the vision journey. At each stage, guests were immersed in a culinary, cultural or well-being tradition of the region.
The two-day grand opening of the property began with an oceanfront welcome cocktail reception set under the stars, featuring an unforgettable menu from acclaimed chef Thierry Blouet that included locally inspired options such as grilled octopus, specialty mezcal cocktails, and edible flowerpots evocative of local plants.
The launch event also offered guests a curated selection of daytime activities highlighting the property’s culinary, cultural and well-being offerings, from cooking demonstrations to mezcal-and-chocolate tastings to guided art tours to treatment’s at JWMLC’s own Jasha Spa.
As the sun set over the Sea of Cortez, JW Marriott Los Cabos’s Envision the Infinite gala launched with the sounding of four traditional shamanic shellhorns. Guests were then guided through the three stages of the traditional vision quest, each one set at a different part of the property and highlighting its own tribal tradition.
In shamanic tradition, the first stage of the vision journey, known as The Hunter, makes use of a power plant of sacred significance. Guests at the JW Marriott Los Cabos launch event began their journey with a lively, family-style banquet feast that highlighted the culinary specialties of the property and featured the pitaya, an indigenous fruit that was celebrated annually by the ancient tribes of Baja Sur.
In the second stage of the shamanic journey, known as The Warrior, journeyers explore their vision through an act of creativity. Guests at the JW Marriott Los Cabos gala were invited to observe as an artist, inspired by the ancient cave art of the region, explore his own vision using water as his canvas.
The final stage of the journey, known as The Sage, is achieved via a ritual known as temazcal. JWMLC guests completed their own shamanic journeys with a climactic, electronic smoke show featuring a neon temazcal dome, sand-dune light projections, custom cocktails containing regional herbs, and a performance by headlining musical act Betty Who.
Truly a one-of-a-kind experience for a truly one-of-a-kind property.
Save The Date
MARRIOTT & UNIVERSAL MUSIC GROUP
Marriott and UMG teamed up to create a series of 'with the band' concerts. Activating in a few different countries, Juanes performed in Chile, December 9, 2015. A concert identity was created bringing together the look and feel of both brands and Juanes' rock and roll style.
Smirnoff float and banner design at the 2016 Gay Pride Parade in NYC
MARRIOTT & NBA GLOBAL GAMES
Logo design for a series of pop-up restaurants produced by Experience Hospitality.